Collaborating with Microsoft, Guy Kawasaki has created a terrific business plan template in Word Web App that can be customized and then downloaded to your computer. This template is clean, simple, and easy to understand. For each section, Kawasaki tells you what you need to write. Once you have downloaded the file and opened it in Word, you can upload your logo, type in content, and then print a final copy — to share with potential partners, clients, or even use in formal presentations for securing capital.
Feel free to download it and use it as inspiration. I provided a PowerPoint template before the Word document because a good business plan is an elaboration of a good pitch as opposed to a good pitch being a distillation of good business plan. You should give your pitch a few times to see what works.
Change the pitch to make it better and then write your plan. Think of your pitch as an outline, and a business plan as the full text. How many people write the full text and then write the outline?
The more you pitch, the better your outline and the better your outline, the better the plan. After you perfect your pitch, then start writing the business plan. At a high level, here are some tips for writing an enchanting business plan: Write for all the right reasons.
Receiving and possibly reading the business plan is mostly a mechanical step in due diligence. The more important reason to write a business plan, whether you are raising money or not, is to force the management team to solidify its objectives whatstrategies howand tactics when, where, who.
Even if you have all the capital in the world, you should still write a business plan. Indeed, this may be especially true because too much money usually causes sloppy and lazy thinking. Make it a solo effort.
While creation of the business plan should be a group effort involving all the principal players in the company, the actual writing of the business plan—literally sitting down at a computer and pounding out the document—should be a solo effort.
Ideally the CEO should do it because she will be pitching, defending, and implementing it. Put in the right stuff. In other words, this is the same list of topics as a PowerPoint pitch.
Focus on the executive summary. The most important part of a business plan is the section about the team? The answer is False. The executive summary, all one page of it, is the most important part of a business plan.
You should spend eighty percent of your effort on writing a great executive summary and twenty percent on the rest of the plan. The ideal length of a business plan is twenty pages or less, and this includes the appendix. Many people believe that the purpose of a business plan, like a PowerPoint pitch, is to create such shock and awe that investors are begging for wiring instructions.
The purpose of a business plan is continued due diligence with activities such as checking personal and customer references. The tighter the thinking, the shorter the plan; the shorter the plan, the faster it will get read.
Write deliberate, act emergent.Guy Kawasaki is a Silicon Valley marketing executive. He was the Apple chief evangelist, responsible for the Macintosh marketing in and advisor for Google's Motorola division.
In other words, he knows a thing or two about pitches. Entrepreneur and venture capitalist Guy Kawasaki breaks down important lessons for new business owners in an accessible, easy-to-follow guide. I noticed this very plan-as-you-go post by Guy Kawasaki on the American Express Open Forum.
What I like about it, particularly, is where Guy says “set goals” and then lists these four desirable qualities of goals: Measurable.
If a goal isn’t measurable, its unlikely . Executive Summary. The executive summary is the most important part of the business plan because if it doesn’t “wow” readers, they will stop—or at least “tune out”—at this point.
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. Renowned entrepreneur Guy Kawasaki breaks down how to pitch to investors in just 10 slides. a go-to market plan and an analysis of your competition. From inspiration on starting a business. Executive Summary. The executive summary is the most important part of the business plan because if it doesn’t “wow” readers, they will stop—or at least “tune out”—at this point.
How to Create an Enchanting Business Plan #OfficeandGuyK Here is the second post in my series about planning, pitching, and launching a new business venture.
In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan. Original review: July 17, While I cannot speak about any Kawasaki Products other than my Mule UTV, I can describe my experience with it.